Tuesday, July 19, 2011

USPS Hops on the Social Media Band Wagon

According to a USPS press release released Monday, "In a move to raise awareness of its stamp program and to reach diverse audiences and people of all ages, the Postal Service is offering a sneak peek at some of the stamps that will be issued in 2012, beginning today through social media sites. "

It goes on to say, "Customers may preview the stamps on Facebook at facebook.com/USPSStamps, through Twitter @USPSstamps or on the website Beyond the Perf at www.beyondtheperf.com/2012-preview. Beyond the Perf is the Postal Service’s online site for the back story on upcoming stamp subjects, first-day-of-issue events and other philatelic news. "
Postal Service Executive Director of Stamp Services Stephen Kearney is quoted as saying, "By providing a sneak peek at next year's stamps, we're helping customers find stamps that they're interested in and excited about. Social media is a great way to do that — and to make it easier for people to share the news about stamps of interest with their friends.”
To read the entire release, click here.

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