According to the article, "Beijing Post is offering to store letters and deliver them after seven years, part of a series of romantic services they have introduced. Since Sept 9 in Chinese the date is called jiu jiu, which means forever customers have been able to buy special stamps, postmarks, postcards, envelopes and even a Love Passport, which can be stamped every anniversary."
Zhang Di, a stamp collector who works at the Chinese Academy of Social Sciences, added that the romantic postmarks "add to the number of varieties worth collecting."
Liu Jingmin, manager of the post office is quoted as saying, "We came up with the services not only to expand our business but also to offer the public another way to express their love."
The seven-year mark is commonly believed to be a critical time in any relationship, as it is when eyes tend to wander. Some of the services, which were jointly launched by Beijing Post and the capital's civil affairs bureau, are already proving a hit with customers, particularly students as shown above.
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